“Pray that Target‘s leadership will realise it gravely misjudged the 1.5 million families who have signed a pledge to boycott its stores,” the statement reads. “While AFA’s boycott focused on Target’s bizarre and dangerous dressing room and bathroom policy, the company has a history of distaste for traditional family values. “In many instances, profits from the sale of the products are donated to gay advocacy groups for the promotion of the lifestyle to children in public schools.
'For the past two years, Target stores have entire sections dedicated to products normalising homosexuality. “Target all out love affair with the LGBTQ. income through merchandise (T-shirts, Broughton's books, jewelry, etc.). “Target appears content with its sprint into self-destruction,” the AFA says in a statement. Any major business which has publically declared support for gay rights would be. The group has been further angered by Target’s relaunch of the #TakePride clothing range-a selection of rainbow apparel and accessories first released in 2015 that celebrates diversity, Pink News reports. The AFA called on its followers to #BoycottTarget until the chain reversed its decision, saying that they had “concerns about safety and privacy”.
The American Family Association (AFA) began its war with Target in 2016 after the retail giant announced a transgender inclusive policy for its bathrooms and change rooms.